Privacy Policy

Privacy Policy – intercityshops.com

Last updated: 28/11/2025

1. Data Controller

The website www.intercityshops.com (hereinafter, the “Site”) is operated by:

• Data Controller: intercityshops.com
• Address: Interlaken, 3800, Bern, Switzerland
• Contact email: info@intercityshops.com

In this Privacy Policy, we explain how we collect, use, and protect your personal data when you visit and use the Site.

2. Personal data we collect

Depending on how you interact with intercityshops.com, we may process the following categories of data:

1. Identification and contact data
   • Name
   • Email address
   • Any other information you voluntarily provide when you contact us
2. Data provided through contact forms or email
   • Content of messages or enquiries you send us
   • Email address and name, if provided
   • Any additional information you decide to include in your message
3. Browsing and device data
   • IP address
   • Browser type and version
   • Operating system and device type
   • Pages visited, time spent on pages, clicks, and navigation paths
   • Referring sources (e.g. search engines, social networks, advertising campaigns)
4. Cookies and consent data
   • Preferences regarding cookies and tracking (accept/reject or detailed choices)
   • Consent ID or string generated by the Consent Management Platform (CMP)
   • Information related to advertising and analytics, depending on the choices you make in the cookie/consent banner

Note: intercityshops.com does not sell physical products directly and does not process any payment card data. The Site lists and showcases products and offers from third parties. When you click on a product or offer, you may be redirected to external websites or online stores, which are responsible for their own transactions and data processing according to their own privacy policies.

3. Purposes of processing

We process your personal data for the following purposes:

1. Website operation and user support
   • To operate, maintain, and secure the Site
   • To respond to your enquiries and messages sent through contact forms or email
   • To provide basic support related to the information and content available on the Site
2. Analytics and website improvement
   • To understand how visitors use the Site
   • To analyse traffic, performance, and navigation patterns
   • To improve the content, structure, and user experience of the Site
3. Advertising and monetization
   • To display advertisements through Google AdSense and other advertising partners
   • To show personalised or non-personalised ads, depending on your consent and preferences
   • To measure the performance of advertising placements and optimise our monetization strategy
4. Marketing communications (if applicable)
   • If you explicitly subscribe to a newsletter or give us your consent, we may send you updates, news, or promotional content related to our Site or partner offers. You can unsubscribe at any time.
5. Legal compliance and protection of rights
   • To comply with applicable legal obligations
   • To manage potential disputes or claims
   • To prevent fraud, misuse, or abusive behaviour on the Site

4. Legal basis for processing

We rely on the following legal bases to process your personal data:

1. Consent
   • For the use of cookies and similar technologies for analytics and advertising, as configured in the consent banner (CMP).
   • For sending you any marketing communications (such as newsletters), when you actively opt in.
     You may withdraw your consent at any time.
2. Legitimate interest
   • To maintain the security and proper functioning of the Site
   • To respond to your enquiries and requests
   • To conduct basic statistical analysis with aggregated or pseudonymised data
   • To improve our services, content, and user experience
3. Compliance with legal obligations
   • To comply with data protection rules and other regulations that may apply
   • To cooperate with competent authorities where required

5. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes described above, or for the period required by applicable law. In particular:

• Contact and enquiry data: kept for the time necessary to handle your request and for a reasonable period thereafter for follow-up or potential legal obligations.
• Analytics and browsing data: kept for the periods defined in our analytics and advertising tools, or as specified in your browser settings and in our CMP.
• Consent records: kept for as long as necessary to demonstrate compliance with data protection regulations.

Once the relevant retention period has ended, we will delete or anonymise your personal data in a secure manner.

6. Data sharing and third-party recipients

To operate the Site and provide our services, we may share data with third parties that act as data processors or as independent controllers, under appropriate legal safeguards:

1. Web hosting and technical service providers
   • Companies that host the Site, provide security, or maintain technical infrastructure.
2. Analytics providers
   • Google Analytics or similar tools, used to analyse traffic and user behaviour on the Site, subject to your consent and cookie settings.
3. Advertising networks and technology partners
   • Google AdSense and other advertising partners that display ads on the Site and may use cookies or similar technologies to show personalised or non-personalised ads, depending on your choices in the consent banner.
4. Email and communication tools (if used)
   • Services used to send informational emails and manage contact requests or newsletter subscriptions.

Some of these providers may be located outside Switzerland or the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as standard contractual clauses or other mechanisms recognised by applicable data protection law.

We do not sell your personal data.

7. Cookies, advertising, and Consent Management Platform (CMP)

intercityshops.com uses cookies and similar technologies to:

• Remember your preferences
• Measure and analyse traffic and performance
• Display advertising and monetise the Site through Google AdSense and other partners

To comply with regulations in the EEA, the UK and Switzerland, we use a Consent Management Platform (CMP) certified by Google and integrated with the IAB Transparency and Consent Framework (TCF).

This means that:

• When you visit the Site from these regions, a banner or pop-up will appear asking you to accept, reject, or manage your preferences regarding cookies and data processing.
• Your choices are stored in a consent string (TC string), which is shared with our advertising and analytics partners to determine which technologies and purposes may be used.
• You can modify your consent choices at any time by using the “Manage options” / “Cookie settings” link accessible on the Site.

For more information about the types of cookies used, purposes, and retention periods, please refer to our Cookie Policy (if available as a separate page) or the detailed information displayed in the CMP interface.

8. Your rights

Depending on your place of residence and applicable law, you may have the following rights regarding your personal data:

• Right of access: to obtain confirmation as to whether we process your personal data and to access such data.
• Right to rectification: to request correction of inaccurate or incomplete data.
• Right to erasure: to request deletion of your personal data when it is no longer necessary, when you withdraw consent, or in other cases provided by law.
• Right to restriction of processing: to ask us to restrict the processing of your data in certain circumstances.
• Right to object: to object to processing based on legitimate interest or to the use of your data for direct marketing.
• Right to data portability: to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller where technically feasible.

To exercise any of these rights, please contact us at:

• Email: privacy@intercityshops.com
• Subject line: “Data Protection – intercityshops.com”

Please include sufficient information for us to verify your identity and understand your request.

If you believe that your data protection rights have been violated, you may also lodge a complaint with the competent data protection authority in Switzerland or in your country of residence.

9. Data security

We implement reasonable technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access, including:

• Use of secure connections (HTTPS)
• Access controls and restricted access to personal data
• Monitoring and maintenance of technical infrastructure

However, no system is completely secure. If we become aware of a data breach that may significantly affect your rights and freedoms, we will notify you and the relevant authorities when required by law.

10. Obligation to provide data

In general, you are not obliged to provide personal data simply to browse the Site. However, certain data may be necessary:

• To respond to your enquiries (for example, your email address in a contact form)
• To remember your cookie and consent settings
• To provide you with a proper user experience and comply with our legal obligations

If you choose not to provide certain information, we may be unable to respond to your requests or some features of the Site may not function correctly.

11. Links to third-party websites

The Site contains links to third-party websites, including external online stores and services where you can view or purchase products.

Please note that this Privacy Policy applies only to intercityshops.com. We are not responsible for the privacy practices, content, or services of third-party websites. We recommend that you read the privacy policies of each website you visit.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. When we do so, we will publish the updated version on this page and update the “Last updated” date at the top.

We encourage you to review this Privacy Policy periodically to stay informed about how we process and protect your personal data.